What is an eSIM, and Why Should You Use One in Italy?
An eSIM, which is actually short for embedded SIM, is a digital SIM card built into your phone or device. Instead of inserting a physical card, you download an eSIM profile from a provider, which gives you access to a mobile network in your chosen country or region (depending on what you choose).
Italy SIM vs eSIM
Airport SIMs from providers like Vodafone and TIM work well, but they require kiosk pickup and ID. An Italy eSIM can be bought online and installed before you fly, then it activates as soon as you land. If you arrive late at night, or just want to skip queues, an eSIM is usually the easier option.
Why Use an eSIM in Italy?
- Convenience: No need to visit shops or deal with local SIM cards.
- Cost-Effective: Avoid expensive roaming fees from your home provider.
- Flexibility: Easily switch between eSIM providers or plans.
- Reliability: Get a strong connection in rural areas, and even on islands.
Recommended eSIM Providers for Italy
1. Ubigi Italy eSIM: fast setup and strong coverage
Ubigi is a trusted eSIM provider for Italy with quick app-based install on iPhone and Android and reliable speeds across major cities and tourist areas.
Why we recommend Ubigi:
- App-based setup or QR code installation in under 5 minutes
- Smart activation: your plan starts when you land
- Tested speeds up to 200 Mbps in suburban areas
- Real-time data tracking in the app
- Works for tethering your laptop or tablet
- Data plans from 500MB to unlimited
- Discount for Nomadwise users available
2. Holafly: Best for flexible day-based plans and unlimited data
Holafly works well for travelers who prefer unlimited data and flexible durations. Instead of fixed packages, you choose exactly how many days you need, perfect for exploring Italy from Rome's ancient streets to the Amalfi Coast's scenic drives.
What Makes HolaflyStand Out?
- Unlimited data for smooth navigation and streaming
- Plans by number of days instead of fixed bundles
- Instant QR-code activation before departure
- 24/7 English-speaking support
- Works with dual SIM (keep your home number active)
Pricing starts around $2.50 per day for unlimited data (based on 30-day plans), making it ideal for Italy's diverse regions from northern lakes to southern islands.
If you want unlimited data without worrying about running out while uploading photos from the Colosseum or streaming during train rides between cities, Holafly is an excellent choice.
Looking for More Options? Check Out Our eSIM Directory
In addition to Ubigi and Holafly, there are other eSIM providers for Italy. Each one has its unique features and pricing. To make it easier for you, we’ve created a directory of eSIM providers available in Italy, among other countries.
👉 See the full list of providers here:
This page is perfect if you want to compare different eSIM plans or find something tailored to your specific needs.
How to Choose the Right eSIM for Italy
Think About Your Data Usage
Light users (emails, maps, basic browsing): Choose a smaller data plan.
Heavy users (video calls, streaming): Look for larger data packages.
Check Compatibility
Most modern smart phones support eSIMs. Check your device settings to confirm.
Compare Providers
Take a look at the websites of the different providers, and get a feel for what they have to offer.
Look for Support Options
Providers like Holafly offer 24/7 support, which is helpful if something goes wrong.
How to Set Up Your eSIM in Italy
Setting up your Italy eSIM only takes a few minutes:
Confirm Your Device Supports eSIMs
Check your settings under "Mobile Network" or "SIM Management"
Purchase Your eSIM
- Ubigi: Great for fast setup and strong speeds
- Holafly: Great for unlimited data and flexible day-based plans
Activate Your eSIM
Follow the instructions from the provider to install the eSIM profile
Test Your Connections
Make sure your eSIM is working before heading out for the day.
Final thoughts and recommendations
Whether you're working in a coworking space in Milan, strolling through the vineyards in Tuscany, or admiring the canals in Venice, a reliable eSIM makes all the difference.
- Want fast setup, great app experience, and strong speeds? → Go with Ubigi (10% off with code NOMADWISE)
- Want friendly support and easy setup? → Choose Holafly
No matter which provider you choose, an eSIM will make your travels in Italy smooth and hassle-free.
